NPR Sunday Puzzle (Dec 29, 2013): A Brand New Puzzle:
Q: The word "wizard" has the peculiar property that its letters can be grouped in pairs — A and Z, D and W, and I and R — that are opposite each other in the alphabet. That is, A and Z are at opposite ends of the alphabet, D and W are four letters in from their respective ends, and I and R are nine letters in from their respective ends. Can you name a well-known brand name in six letters that has this same property?
My mistake has been assuming that the letters must pair up just like WIZARD (e.g. 1-6, 2-5, 3-4). This is not a requirement. My apologies for the delayed post and hint.
Edit: You could attribute my procrastination this week to being a lazy boy.
A: LA-Z-BOY